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Quidsi, Inc. Launches New Pet Site Wag.comSource Marketwire — 7/6/11

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JERSEY CITY, NJ--(Marketwire - November 2, 2010) - Quidsi, Inc. today announced the launch of BeautyBar.com, a new online boutique for luxury beauty products. Quidsi is the parent company of Diapers.com and Soap.com, two of the world's fastest growing e-commerce sites. The latest site brings customers a growing selection of the world's finest luxury beauty brands, along with Quidsi's unbeatable customer service and free 1-2 day shipping.

BeautyBar.com will offer a curated assortment of high-end beauty and grooming products, including makeup, skincare, hair care, fragrance and gifts. At launch, BeautyBar.com will carry nearly 3,000 products from some of the most elite beauty brands including Bliss, Bond No. 9, and Dermalogica, and will continue to add more throughout the holiday season.

Quidsi's newest shopping destination makes it easy for shoppers to discover new luxury beauty brands, purchase their favorite products, or find the perfect gift -- all in one place and without the hassle of searching multiple stores. BeautyBar.com will leverage Quidsi's world-class logistics to ensure that products are delivered overnight to two-thirds of the country and within two days for the rest, with free shipping on all orders over $39.

"We believe that time is the greatest luxury we can give our customers," said Quidsi CEO and co-founder Marc Lore. "With BeautyBar.com, we're able to leverage our existing infrastructure to deliver a carefully tailored collection of the best beauty brands with incredible speed and world-class service."BeautyBar.com will be powered by the same legendary customer service that has endeared sister sites Diapers.com and Soap.com to millions of Americans, and recently earned them an "ELITE" rating for online service quality by customer service ratings agency STELLAService. All three sites will feature a shared shopping cart, so that customers can easily stock up on everything they need for their babies, their families and themselves.

For more information about the company, please visit http://www.beautybar.com. Find us on Twitter at www.twitter.com/beautybardotcom and on Facebook at http://www.facebook.com/beautybar.com.

About Quidsi, Inc.

Quidsi is one of the world's fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). The company's mission is to make life easier by creating a new type of e-commerce experience, delivering in 1-2 days, and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a massive global retailer.

Contact:

Tessa Greenwood or Lindsey Scott
LaunchSquad for Quidsi, Inc.
quidsi@launchsquad.com
212-564-3665

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